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Director of Development
Post Date: 09/15/22   Company: The Salvation Army

Job Description:

Plans, develops, implements, administers, evaluates, and monitors an aggressive Direct Fund Raising Program targeting an assigned geographical area under the direction of a Regional Coordinator; develops and secures funds to reach/surpass fund-raising goals through a variety of financial development vehicles including:  1) individual gifts and individual donor upgrading, 2) corporate gifts and sponsorships, 3) foundation support for specific programs and projects, 4) government grants, and 5) capital campaigns, and special events.  Works directly and independently with local officers, their boards and committees to develop local promotional plans; plans and coordinates all public relations activities and ensures compliance with the designated budget.  

ESSENTIAL FUNCTIONS: This position description should not be interpreted as all-inclusive.  It is intended to identify the major responsibilities and requirements of this position.  The incumbents may be requested to perform job-related responsibilities and tasks other than those stated in this position description. 

Plans, develops, implements, administers, and sustains an aggressive Financial Development Plan targeting a specific geographical area; develops, plans, and conducts appropriate fund raising activities in support of the Coordinate’s budget and programs; submits programs to the Regional Coordinator for review, direction and approval. 

Solicits donations and cultivates relationships with donors in order to develop, secure, and maintain new income sources for present and long term financial support; ensures that all requests from donors and potential donors for information and clarification are responded to in an accurate, timely, and professional manner; evaluates day-to-day fund-raising efforts to ensure that fund-raising goals are met and/or surpassed. 

Performs both short and long term program planning and develops recommendations for enhancing Financial Development Program effectiveness; develops financial development goals for each program and monitors progress to ensure goals are attained; establishes methods and measures for monitoring and evaluating fund-raising goals and objectives; prepares an annual goal of dollars to be raised and gifts to be obtained for the fiscal year October 1 to September 30. 

Develops and coordinates the operation of fund-raising appeals; identifies new and inventive methods of increasing direct mail appeals; works closely with mailing service firms to ensure productivity, effectiveness, and efficiency. 

Plans, develops, and initiates a fund-raising strategy to develop corporate gifts and sponsorships as well as foundation support for special programs and projects; researches financial status and philosophy of organizations to identify potential prospects for major gifts; contacts corporations to identify corporate representative responsible for donor solicitation; cultivates and maintains effective working relationships with corporate officials. 

Maintains awareness of current government legislation; reviews government publications to identify special funding available through government grants; obtains and completes grant applications to acquire funds; reviews and monitors grant stipulations and requirements to determine if The Salvation Army is eligible to receive funds; monitors the use of resulting funds to ensure compliance with government regulations. 

Plans, develops, coordinates and monitors all details associated with the production of fund-raising special events and campaigns; identifies the necessary resources, equipment, and personnel; plans event procedures and fund-raising goals; recruits, motivates, and instructs volunteers and staff.  

Plans, coordinates, and monitors all public relations functions necessary to promote and conduct fund raising programs; develops printed materials such as brochures, flyers, posters, etc. and coordinates special mass mailings to the general public, prospects, and donors; plans and coordinates media advertisements including local television, radio and newspaper coverage; ensures that the image projected is in compliance with The Salvation Army standards and mission; evaluates appropriateness and effectiveness of public relations efforts. 

Researches and analyzes the local market by conducting surveys and studies of the assigned geographical area to obtain and maintain awareness of the geographic and socio-economic characteristics; determines appropriate fund raising vehicles and frequency of the same necessary to generate maximize level of donations and to meet/surpass established financial development goals. 

Works with the Regional Coordinator and the Advisory Board/Advisory Board Committees/Councils to develop local promotional plans; conducts presentations to the Advisory Board and Advisory Councils. 

Builds and maintains effective working relationships with professionals in the community; solicits and secures corporate sponsorships and major gifts as well as foundation support for The Salvation Army programs; maintains up-to-date and complete records regarding the same; ensures that corporations receive appropriate recognition and gratitude from The Salvation Army. 

Develops, prepares and monitors regular financial reports illustrating financial development progress; establishes and maintains an organized and efficient donor record-keeping system ensuring that accurate and complete records are prepared and maintained for each donor. 

Develops the annual Financial Development Program budget; administers the affairs of the position within the approved budget; prepares special financial reports as requested. 

Assists the Regional Coordinator in efforts to coordinate all program activities and services, and to advance the interest of the total Army program and strengthen the efforts of the officers and Advisory Board in developing and carrying out its mission through effective and relevant programs and services. 

Oversees The William Booth Society’s cultivation and solicitation of major donors, as well as the Society’s annual recognition event. 

Supervises the department’s administrative support personnel; ensures the efficient and productive work flow of the financial development office; instructs and trains personnel in the proper methods and procedures; plans, schedules, and assigns work; reviews, monitors, and inspects work in progress and upon completion; motivates and evaluates employee performance. 


Maintains an effective working relationship with the Divisional Planned Giving and Resource Development Staff by referring leads and sharing information that may enhance the overall effectiveness and efficiency of the divisional fund-raising efforts; maintains awareness of Planned Giving Programs in order to recognize donor prospects. 

Maintains up-to-date awareness of the latest fund raising ideas and incorporates them into the location’s fund raising plans and strategies. 

Performs other related work as required. 


General Office Equipment        Personal Computer 

Computer-Based Financial Management and Record-keeping programs. 


Bachelors degree from an accredited college or university in Business Administration, Marketing or a related field with specialized training in Fund Raising Management highly desirable, and three to five years of progressively responsible experience in fund raising and fund-raising management, or any equivalent combination of training and experience which provides the required knowledge, skills, and abilities. 


Valid State Driver’s License 

Association of Fundraising Professionals (AFP) Certification as Certified Fund Raising Executive (CFRE) is desirable. 


Knowledge of The Salvation Army mission and philosophy. 

Knowledge of modern principles and practices of individual, corporate, foundation, grant-seeking, and special events fund raising. 

Knowledge of and ability to interpret charitable solicitation laws, The Salvation Army policies, and local, state, and federal laws as they relate to fund raising and charitable solicitation. 

Knowledge of donor records management and administration, as well as data and trend analysis. 

Knowledge of the principles and practices of budgeting and financial management. 

Knowledge of the principles and practices of effective communications and public relations. 

Ability to produce the highest possible monetary return for The Salvation Army through an effective and efficient Financial Development Program. 

Ability to design, plan, administer and monitor the day-to-day operations of a Financial Development Program and to ensure compliance to the mission of The Salvation Army. 

Ability to lead, motivate, encourage, and inspire volunteers working on financial development activities. 

Ability to work effectively with the Regional Coordinate’s staff. 

Ability to conduct the affairs of this office responsibly, efficiently, and economically, and to motivate the staff to do likewise. 


Ability to meet attendance requirements. 

Ability to read, write, and communicate the English language. 

Excellent public speaking skills required. 

Ability to understand and manage budgets and financial matters. 

Ability to travel throughout assigned geographical area on a frequent basis. 


Work is performed in a normal office environment with some exposure to outdoor temperatures and physical discomforts associated with traveling by vehicle and/or airplane.