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Social Media & Marketing Specialist
Post Date: 03/01/24   Company: David Lawrence Centers For Behavioral Health

Job Description:

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~ SIGN-ON BONUS ~ PROFESSIONAL DEVELOPMENT & TUITION PROGRAMS ~

Social Media & Marketing Specialist [Position # 1136]

Our Marketing Team works with passion and skill to share DLC’s Charter and engage the Collier County community in enhancing the lives of all that deserve it.

 

ESSENTIAL RESPONSIBILITIES:

– Performing research, conducting interviews, and writing marketing content
~ Blog articles, advertorials, newsletters, flyers, e-blasts, etc.

– Developing Client Marketing stories while respecting confidentiality

– Managing Social Media in collaboration with the Marketing/Development Teams

– Generating/enforcing brand-voice consistent messaging and storytelling

– Providing content for Marketing and Development E-Blasts

– Assisting in maintaining Marketing and Development editorial calendar

SOCIAL MEDIA MANAGEMENT:

– Executing a results-driven and comprehensive strategy

– Creating and posting engaging content specific to different social media channels ~ Facebook, Instagram, LinkedIn, etc.

– Ensuring a unified brand voice across all social media channels

– Team collaboration to develop a strategic and thoughtful social media calendar

– Interacting with Social Media Users via messages/queries/comments

– Helping drive brand awareness, follower base, and overall engagement

– Assisting in managing social media campaigns
~ Planning, scheduling, analyzing performance, etc.

– Staying up-to-date with the latest social media best practices and technologies

WEBSITE/SOCIAL MEDIA TASKS:

– Managing company Intranet (SharePoint)

– Updating website with press releases, events, blog articles, etc.

– Working with vendors to resolve troubleshooting issues reported

– Assisting with Social Media channels and creating/posting content, as needed

COMMUNITY OUTREACH & ENGAGEMENT:

– Designing PowerPoint tools for community presentations

– Registering for community outreach events and securing representatives

– Compiling marketing materials for tabling events and speaking engagements

– Organizing and managing Marketing/Development materials inventory

OTHER DUTIES:

– Capturing photos and videos at on-campus and off-site events, as needed

– Coordinating professional photography and videography sessions, as needed

– Providing support for Marketing/Development initiatives, as needed

– Participating in special projects and performing other duties, as assigned

TO BECOME A MEMBER OF OUR ELITE MARKETING TEAM:

– Bachelor’s Degree in related field (Marketing, English, Advertising, Communications, etc.) from accredited institution = Required

– One to three years of experience in Marketing and Social Media Management = Required

– Understanding of basic Marketing concepts and experience with wide variety of Social Media Marketing tools (including e-mail marketing and search engines) = Required

– Evocative written/verbal communication skills with strong copy-editing abilities and attention to detail/organization = Required

– Passion for Social Media, storytelling, and connecting with online audiences = Required

– Ability to manage time and prioritize projects to meet deadlines and exceed expectations = Required

– Comfortable performing in a deadline-driven environment where problem-solving and critical-thinking skills are integral = Required

– Strong interpersonal and social networking skills with personal initiative that sets a positive example for others = Required

– Graphic design skills and previous experience working with Canva, Adobe Creative Cloud, etc. = Strongly Preferred

– Preferred But Not Required:
~ Digital photography and video editing experience
~ SharePoint
~ Healthcare/Non-Profit/Mental Healthcare experience

– Valid Florida Driver’s License and clean driving record = Required

– Microsoft Office 365/Teams/Video Conferencing = Required 

– Staying up to date with all trainings and immunizations = Required

– Ability to pass a DCF Level II Mental Health Fingerprint Screening, Drug Test and local Criminal Check = Required

LOGISTICS & COMPENSATION:

– Full-Time Salaried/Exempt position (Onsite)
~ Monday-Thursday 8AM-5PM & Friday 8AM-3PM
~ Occasional Night/Weekend hours needed for events

– COMPREHENSIVE benefits outside of competitive salary include:
~ Exciting 401(k) w/ Employer Match
~ Employer Paid Life/AD&D
~ Generous PTO & Paid Holidays
~ Medical/Dental/Vision Insurance
~ Diverse discounts with local businesses
~ DLC-sponsored Health & Wellness Initiatives Including EAP