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Marketing & Communications Specialist
Post Date: 03/28/24   Company: David Lawrence Centers For Behavioral Health

Job Description:




Welcome to David Lawrence Centers for Behavioral Health (DLC), where we provide life-saving and life-changing behavioral health care through the help of the industry’s most skilled professionals.

Headquartered in Naples, Florida, DLC is a respected leader in the behavioral health field, providing comprehensive and innovative mental health and substance use treatment services.

Celebrating over 50 years of service to the region, DLC is a not-for-profit organization, overseen by a volunteer board of community leaders, and is accredited by The Joint Commission.

Serving adults, children and families, DLC provided more than 315,000 prevention, intervention and treatment services in the last year.


Our Marketing Team works with passion and skill to share DLC’s Charter and engage the Collier County community in enhancing the lives of all that deserve it.

High-Level Marketing Duties:

– Performing research, conducting interviews, and writing marketing content including Blog articles, advertorials, newsletters, flyers, e-blasts, etc.

– Developing Client Marketing stories while respecting confidentiality.

– Communication and coordination with DLC Clinical Team and Clients and/or Guardians (consent forms, coordinating photos and videos of Clients who consent to release name, image, and likeness).

– Generating and maintaining consistent brand-voice, messaging and storytelling.

– Providing content for Marketing & Development E-Blasts.

– Assisting in maintaining Marketing & Development editorial calendar.

– Acting as community-facing marketing, PR, and communications representative for the organization when VP of Advancement isn’t available.

Social Media Management:

– Executing results-driven and comprehensive strategies.

– Overseeing the creation of and posting of engaging content specific to different social media channels like Facebook, Instagram, LinkedIn, etc.

– Overseeing interactions with social media users via messages/queries/comments.

– Ensuring a unified brand voice across all social media channels.

– Encouraging team collaboration to develop a strategic and thoughtful social media calendar.

– Growing brand awareness, follower base, and overall engagement.

– Assisting in managing social media campaigns, including planning, scheduling, analyzing performance, etc.

– Creating plans for social advertising and boosted posts.

– Staying up to date with latest social media best practices and technologies.

– Creating a social media crisis communication strategy/plan.

– Creating and updating social media spokesperson policy.

Community Outreach & Engagement:

– Representing DLC at community outreach events, in conjunction with Prevention &Education or Development Teams as appropriate.

– Aiding in the preparation of presentations for DLC Employees, including the Executive team.

– DLC’s Community Mental Health Partnership Program
~ Taking on a business development role
~ Building community relationships to increase participation in educational initiatives
~ Assisting with referrals for DLC services and programs

Branding Responsibilities:

– Executing the design of branding packet for internal and external use (in conjunction with Agency of Record).

– Creating Staff Development Training for the proper use of organizational branding (use of logo, positive terminology, where to find materials, etc.).

– Meeting with DLC Staff across the agency to enhance brand awareness and encourage social media/community engagement.

 Other Duties:

– Capturing photos and videos at on-campus and off-site events, as needed.

– Coordinating professional photography and videography sessions, as needed.

– Providing support for Marketing & Development initiatives, as needed.

– Participating in special projects and performing other duties, as assigned.


– Bachelor’s Degree in related field (Marketing, English, Advertising, Communications, etc.) from accredited institution = Required

– One to three years of experience in Marketing and Social Media Management = Required

– Understanding of basic Marketing concepts and experience with wide variety of Social Media Marketing tools (including e-mail marketing and search engines) = Required

– Evocative written/verbal communication skills with strong copy-editing abilities and attention to detail/organization = Required

– Passion for Social Media, storytelling, and connecting with online audiences = Required

– Ability to manage time and prioritize projects to meet deadlines and exceed expectations = Required

– Comfortable performing in a deadline-driven environment where problem-solving and critical-thinking skills are integral = Required

– Strong interpersonal and social networking skills with personal initiative that sets a positive example for others = Required

– Graphic design skills and previous experience working with Canva, Adobe Creative Cloud, etc. = Strongly Preferred

– Preferred But Not Required:
~ Digital photography and video editing experience
~ SharePoint
~ Healthcare/Non-Profit/Mental Healthcare experience

– Valid Florida Driver’s License and clean driving record = Required

– Microsoft Office 365/Teams/Video Conferencing = Required 

– Staying up to date with all trainings and immunizations = Required

– Ability to pass a DCF Level II Mental Health Fingerprint Screening, Drug Test and local Criminal Check = Required


– Full-Time Salaried/Exempt position (Onsite)
~ Monday-Thursday 8AM-5PM & Friday 8AM-3PM
~ Occasional Night/Weekend hours needed for events

– COMPREHENSIVE benefits outside of competitive salary include:
~ Exciting 401(k) w/ Employer Match
~ Employer Paid Life/AD&D
~ Generous PTO & Paid Holidays
~ Medical/Dental/Vision Insurance
~ Diverse discounts with local businesses
~ DLC-sponsored Health & Wellness Initiatives Including EAP


DLCenters is a symbol of hope for children, adolescents, adults and the elderly residing in Southwest Florida who struggle with mental health and substance use challenges.

Through DLCenters’ work, lives are saved, families are kept together, children succeed, homelessness is reduced, quality of life is returned, and dignity is restored to those in need.

Together we can inspire and create an environment that empowers people towards life-changing wellness to achieve what is possible!

If you are interested in making a commitment to providing exceptionally compassionate care and making a powerful difference in the lives of our clients and their families, you may contact Head Recruiter Beth Poulin directly via